Independent Canadian Insurance Advisors:

Build & Grow Your Benefits Business

Your Path To A Bigger Future

The world has changed. Robo-advisors. Large competitors moving downscale. Product complexity, increasing client demands, and a big squeeze on your commissions means that you’re working for less. You have less time to think about growing your business. Yesterday’s tools and techniques aren’t working anymore.

It doesn’t need to be this way. You can start building your bigger future using today’s tools and techniques - right here, right now.

You don’t need to spend months and years on trial and error to become massively successful. I’ve already been there, and done all of that for you by starting BenefitsGenius, so you can…


Transform Your Prospect & Client Relationships

...with insights from my own experiences, starting a one-man insurance practice in the depths of a recession and transforming it into a national process-driven business - multiplying results by 10X, and then 10X again before selling for all cash.


Dominate Your Target Market

...with a treasure trove of intelligence that I’ve gathered by interviewing 100+ benefit plan stakeholders -- so you can have an unfair advantage over your competition by attracting better prospects, delivering an irresistible offer, and turning customers into lifetime clients!


Build Your Bigger Future

...with insights and tactics that are working TODAY for independent benefits advisors. BenefitsGenius gives you the unique opportunity to connect with industry professionals who are sharing exactly what’s working today, and what’s not, so you can skip the guesswork.

If you’re ready to experience the change you’ve always wanted to see in your business, then I’d love for you to join the BenefitsGenius community.

Just click on any of the bright orange buttons on this page to get started. You’ve got nothing to lose - and your bigger future could be just around the corner.

To Your Bigger Future,


Members-Only Events

You’ll have a seat at the table, where you’ll connect with Benefits Geniuses from across the country to learn and share insights and strategies that are working for advisors today.


The BenefitsGenius Toolkit

Get 60+ worksheets, templates, infographs, and communication guides that deliver the proven strategies and tactics to transform your biggest challenges into your biggest opportunities.


Momentum-Builder Emails

You’ll be officially ‘in the loop’, with members-only emails covering tech insights, industry hot topics, and reviewing the most important tools and strategies for your bigger future.


Exclusive Video Training

Get six video training modules, designed by Howard Kettner to attract better prospects, position yourself and your offer for success, and transform customers into lifetime clients.


Grow Your Connections

You’ll have the option to be registered for Canada’s only benefits-focused association where you’ll get specific membership benefits including newsletters, interactive seminars, and more.


Your Questions Answered

Get unlimited access to Howard Kettner’s “Office Hours”, your on-the-fly resource where you can review and re-play topic specific responses to questions from you and other advisors.

What Advisors Are Saying...


Peter Tiani - Canadian Benefits & Insurance Group

"What’s different about Howard is that it’s not theory. He’s actually done this stuff - all of it, including selling his business for cash and then proudly seeing it go on to even greater success. What a legacy!"


Bob Corrigan - Corrigan Financial Group Inc.

"Howard has created the best-in-class ideas, processes, and systems for delivering a quality client experience."


Diane Dupuis - The Dupuis Langen Group

"Connecting with Howard resulted in not only growing my benefits practice by 10 times in only a few short years, but also renewing more than 50 plans in a single month, with 100% client retention."



"Your videos and accompanying tools should be shared with anyone who wants to do well in their chosen field. I can't wait to share this material with those in my sphere of influence."


Jason Probe - Navigate Financial Group

"BenefitsGenius delivers practical, proven prospecting and sales advice from someone who has been there. But it doesn't end with that: Howard's tools and systems apply equally to my business growth strategies and tactics."

Video Training


The Four Success Pillars

Members Only »

10 Triggers For Your 10X Sales Success

Members Only »
5 Ps For Preferred Positioning

5-P's For Preferred Positioning

Members Only »
5 Rs Of No-Fear Renewalls

5-R's Of No-Fear Renewalls

Members Only »
Staging Your Irresistible Offer

Staging Your Irresistible Offer

Members Only »

“Howard is truly a student of the business. He has spent decades studying the ideas and habits of successful people, and achieved extraordinary results applying them in creative and practical ways!”

- Laurie MacNeil

MacNeil & Company Ltd.